Guy Hoffman is a successful strategist for emerging markets, with over 20 years of executive and venture capital experience. Prior to joining Metallect, Guy served as a Venture Partner for TL Ventures, a leading venture capital firm with $1.4 billion under management. At TL Ventures, Guy sourced and managed investments in information technology and communications and served as a board member of several software companies including b-there.com (acquired by StarCite), DigitalWork, Factory Logic, and Participate Systems. He also assumed interim CEO positions in multiple portfolio companies.
Previously, Guy held CEO positions at Deja News, Inc., and iSong.com, as well as senior management positions at OpenConnect Systems and Eicon Technology Corporation. At OpenConnect, Guy was responsible for developing a turnaround strategy that ultimately resulted in achieving market leadership in web-enabled legacy systems. At Eicon, Guy helped grow the company from inception to a $600 million public market capitalization. Guy holds a BA from the University of Michigan, Ann Arbor.
The promise of SOA is clear — Increased agility, reduced costs, tighter
alignment between the business and the application logic that runs the
business. What’s missing however is the process to get from your
existing enterprise application architecture to the promise of SOA, and the
ability to ensure that once you get there, you stay there. Mapping existing
business services to the logic that actually executes these services within
existing applications provides organizations with the ability to promote
service candidates from within existing applications and databases, while
deprecating duplicative or redundant logic. Additionally once a stable of
services exists, active governance alerts organizations to the creation of
newly developed duplicative logic or... (more)
Guy Hoffman is a successful strategist for emerging markets, with over 20 years of executive and venture capital experience. Prior to joining Metallect, Guy served as a Venture Partner for TL Ventures, a leading venture capital firm with $1.4 billion under management. At TL Ventures, Guy sourced and managed investments in information technology and communications and served as a board member of several software companies including b-there.com (acquired by StarCite), DigitalWork, Factory Logic, and Participate Systems. He also assumed interim CEO positions in multiple portfolio companies. 
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